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E-Liquid UK: Vape Juice, Nic Salts and Shortfills

Looking for e-liquid in the UK? This is your one-stop hub for vape juice in every format, from Nic Salts and Shortfill E-Liquids to Nic Shots and bar-style favourites. Pick by strength, flavour and bottle size to match your kit, and remember all vaping products on this site are for adults aged 18 and over.
Nic SaltsShortfill E-LiquidsNic ShotsTidy JuiceElfliqElux E-LiquidsBar Juice 5000
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Buy E-Liquid UK: Find the Right Vape Juice

E-liquid, vape juice and vape liquid all mean the same thing: the liquid you fill your vape kit with to produce vapour. Most blends are made from vegetable glycerin (VG), propylene glycol (PG), food-grade flavouring and, in most cases, nicotine.

When you are choosing a bottle, there are five things worth thinking about:

  • Nicotine strength: from 0mg through to 20mg, the legal UK maximum.
  • Flavour profile: fruit, menthol, dessert, tobacco, drink or bar-style blends.
  • VG/PG ratio: 50/50 for pods and starter kits, high VG for sub-ohm clouds.
  • Bottle size: 10ml regulated bottles or larger shortfills.
  • Device compatibility: not every liquid suits every kit.

Nic Salts, Shortfills, 10ml E-Liquids and Nic Shots Explained

Each format does a slightly different job. Use the table below as a quick reference before picking your bottle.

FormatBottle SizeTypical NicotineBest Device TypeThroat HitBest ForNicotine Included?
Nic Salts10ml10mg or 20mgPod kits, starter kitsSmoothFast nicotine satisfactionYes
Shortfill E-Liquids50ml, 100ml, 200ml0mg (add nic shot)Sub-ohm tanks, powerful kitsMildBigger bottles, lower cost per mlNo, add nic shot
10ml E-Liquids10ml3mg, 6mg, 12mg, 18mgPod kits, MTL tanksSharper at higher mgRegulated freebase strengthsYes
Nic Shots10ml18mg or 20mgUsed with shortfillsDepends on mixAdding nicotine to shortfillsYes, for mixing

If you want quick nicotine satisfaction in a small pod device, go for Nic Salts. If you want more juice for your money and you vape a sub-ohm kit, look at Shortfill E-Liquids paired with Nic Shots.

Best E-Liquid Flavours in the UK

Flavour is personal, but a few categories dominate UK sales:

  • Fruit: berries, citrus, tropical and orchard fruits, often the most popular all-day vapes.
  • Menthol and ice: cool, sharp blends, sometimes layered over fruit for a fruit-ice profile.
  • Drink-inspired: cola, energy drink, lemonade and slush flavours.
  • Dessert: custard, vanilla, biscuit and sweet bakery notes.
  • Tobacco: traditional, ideal for ex-smokers who want a familiar taste.
  • Bar-style: bottled versions of popular disposable vape flavours.

If you are moving on from single-use vapes, bar-style blends are an easy switch because the flavour profiles match what you are already used to.

Choosing the Right Nicotine Strength

Picking the right mg level makes a big difference to how satisfying your vape feels. As a rough guide:

  • 0mg: nicotine-free, for flavour chasers or shortfills before adding a nic shot.
  • 3mg: light strength, popular with sub-ohm and shortfill users.
  • 6mg: a step up for moderate nicotine users on mid-power kits.
  • 10mg nic salts: smoother nicotine for lighter or social smokers.
  • 20mg nic salts: the UK maximum, best for heavier ex-smokers who want fast satisfaction.

Heavier smokers often start on 20mg nic salts in a pod kit, then drop the strength over time. Higher-powered kits tend to use lower strengths because you inhale much more vapour per puff.

Which E-Liquid Works With Your Vape Kit?

Matching liquid to device is mostly about VG/PG ratio and coil resistance:

  • Pod kits and starter kits: use 50/50 e-liquid or nic salts. These thinner liquids wick properly into small coils.
  • Sub-ohm tanks and higher-powered kits: use high VG shortfills (70/30 or 80/20) for thick clouds and smoother inhales.
  • MTL tanks: 50/50 freebase 10ml bottles work best for a tighter, cigarette-style draw.

Not sure what you have? Check your kit details on Vape Kits, and grab spare coils or pods from Vape Accessories while you are at it.

Popular E-Liquid Brands and Bar-Style Vape Juice

A handful of ranges cover most UK shoppers' needs:

If you are looking for a nicotine alternative without vapour, take a look at Nicotine Pouches as well.

What is e-liquid?+
E-liquid, vape juice and vape liquid are all names for the same thing: the liquid you put inside a vape device. It usually contains vegetable glycerin (VG), propylene glycol (PG), food-grade flavouring and, in most cases, nicotine.
What is the best e-liquid UK shoppers can buy?+
There is no single best e-liquid. The right one depends on your device, your preferred flavour profile, the nicotine strength you need, and whether you want a small 10ml bottle, a nic salt, or a larger shortfill to mix with a nic shot.
What is the difference between nic salts and regular e-liquid?+
Nic salts feel smoother at higher nicotine strengths and deliver nicotine to the bloodstream faster, which is why they suit ex-smokers in pod kits. Standard freebase e-liquid can feel harsher on the throat at higher mg, so it is usually vaped at lower strengths.
Are shortfill e-liquids nicotine free?+
Yes, shortfills are supplied as 0mg with extra space in the bottle. You add a nic shot (usually 18mg or 20mg in 10ml) and shake to turn it into a nicotine-containing vape juice at your chosen strength.
What nicotine strength should I choose?+
Heavier smokers tend to start on 10mg or 20mg nic salts for fast cravings relief. 3mg to 6mg suits lighter nicotine users and higher-powered kits, while 0mg is for flavour-only vapers or shortfills before adding a nic shot.
What does VG/PG mean in vape juice?+
VG (vegetable glycerin) is thicker and produces bigger, smoother clouds. PG (propylene glycol) carries flavour and gives a sharper throat hit. 50/50 e-liquids suit pods and starter kits, while high VG shortfills (70/30 or 80/20) suit sub-ohm tanks.
Can I use any e-liquid in any vape kit?+
No. 50/50 freebase and nic salts work best in pod kits and starter kits because they wick into small coils easily. High VG shortfills are designed for sub-ohm tanks and more powerful kits that can handle thicker liquids.
What are bar-style e-liquids?+
Bar-style e-liquids are bottled vape juices inspired by popular disposable vape flavours. They tend to feature bold fruit, ice and sweet profiles and are a great option for anyone moving away from single-use vapes.
How long does a bottle of e-liquid last?+
It depends on bottle size, device power and how often you vape. A 10ml bottle might last a heavy vaper a couple of days but a light user a week or more, while a 100ml shortfill can last several weeks.
Do I need nic shots with my e-liquid?+
Only if you are buying a nicotine-free shortfill and want to add nicotine. 10ml nic salts and standard 10ml freebase e-liquids already contain nicotine, so no nic shot is needed.
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